Imrama Astrology

Imrama Astrology

SERVICES: REBRAND

Melanie had outgrown the existing logo of her astrology business, and wanted a brand identity that would evoke a soft feminine feel.  In her words, something that will make them [my audience] remember a part of themselves (Imrama as a name is the Journey of a Soul).

The first stage was to develop a moodboard that would capture this feeling, and inspire the design of her logo and other brand elements.

From there I created several logo reiterations in black and white, so that Melanie could evalute them without being influenced by colour.

After a few tweaks, the final logo was created in several colourways for versatility, partnered with icons, colour palette and typography direction for Imrama Astrology.

It was a complete joy to work on this beautiful project.