Kerry-Anne Nielsen Property

SERVICES: REBRAND | BRANDED TEMPLATES FOR SOCIAL MEDIA & SIGNBOARD & FLYER DESIGN

What started as a flyer design, grew into a rebrand project and on-going design relationship between Kerry-Anne Nielsen Property and Dsmith Design.

As this boutique real estate agency grew, Kerry-Anne approached Dsmith Design for a rebrand that would reflect their passion for the local market and their calibre of property listings.  The client wanted a visual identity that stood out amongst the local competition.

The first stage included a review of the competition to determine ways of being unique but not too unexpected within the local real estate market.

The client had pink and green colours in their original branding, and wanted to keep a similar palette – so we made the shades bolder and teamed them with a crisp white and deep navy.  The final shades included a potent pink for femininity, while also referencing the nearby waters with turquiose and navy.

The bolnesss of the typeface used in the logo typeface is softended with the cursive font chosen for the KA, which resemble hand-drawn initials.

To help the team remain true to their branding across social media, templates were created in Canva.